Football means more than just sports. When UEFA announced Poland and Ukraine as venues of EURO 2012, both countries started to invest in their infrastructures. Plenty of airports, railway stations and public places have been renewed ever since. Poland alone spent 100 billion zloty (ca. 23 billion Euro) on the preparations and realization of the championship. Besides, private investors took EURO 2012 as a chance to make investments in the big Polish and Ukrainian cities. Urban development thus seems to go hand in hand with the hostage of the tournament. Warsaw is a place where urban changes become clearly visible.
Sustainability and urban development
The question is: How long-lasting are those changes? While renewals regarding public transportation or accommodation are specifically meant to be sustainable, other investments only occur throughout the 3 weeks of EURO 2012. Whoever visited Warsaw during EURO 2012, was confronted by the enormous amount of advertisements with which skyscrapers and high-rise buildings are covered. Most of those advertisements refer to the sponsors of the tournament.Responsibilities and opinions
We wanted to know who made the decision to use public and private spaces as platforms for the EURO sponsors to advert themselves. What happened to the advertising transparents of companies that were there before but not involved in the sponsoring of EURO 2012? What do people living in Warsaw think about the changes EURO 2012 is bringing to their city? How do tourists feel?In our film, we are also talking to the sociologist Dariusz Świątek of the Polish Academy of Sciences who answers our questions about the socioeconomic impact of EURO 2012 in Warsaw.
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Die Begegnung "Das Spiel dauert 90 Minuten - und dann?" wird ermöglicht durch die finanzielle Unterstützung des Deutsch-Polnischen Jugendwerks (DPJW/PNWM) im Rahmen des Wettbewerbs "Treffpunkt übermorgen - Spotkajmy się pojutrze".
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