Football means more than just sports. When UEFA announced Poland and Ukraine as venues of EURO 2012, both countries started to invest in their infrastructures. Plenty of airports, railway stations and public places have been renewed ever since. Poland alone spent 100 billion zloty (ca. 23 billion Euro) on the preparations and realization of the championship. Besides, private investors took EURO 2012 as a chance to make investments in the big Polish and Ukrainian cities. Urban development thus seems to go hand in hand with the hostage of the tournament. Warsaw is a place where urban changes become clearly visible.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, 19 July 2012
The EURO of the Sponsors
The following video film was produced by Isabelle Daniel, Aleksandra Kubica and Stefan Kraneis with the help of Adam Symonowicz:
Football means more than just sports. When UEFA announced Poland and Ukraine as venues of EURO 2012, both countries started to invest in their infrastructures. Plenty of airports, railway stations and public places have been renewed ever since. Poland alone spent 100 billion zloty (ca. 23 billion Euro) on the preparations and realization of the championship. Besides, private investors took EURO 2012 as a chance to make investments in the big Polish and Ukrainian cities. Urban development thus seems to go hand in hand with the hostage of the tournament. Warsaw is a place where urban changes become clearly visible.
Football means more than just sports. When UEFA announced Poland and Ukraine as venues of EURO 2012, both countries started to invest in their infrastructures. Plenty of airports, railway stations and public places have been renewed ever since. Poland alone spent 100 billion zloty (ca. 23 billion Euro) on the preparations and realization of the championship. Besides, private investors took EURO 2012 as a chance to make investments in the big Polish and Ukrainian cities. Urban development thus seems to go hand in hand with the hostage of the tournament. Warsaw is a place where urban changes become clearly visible.
Tuesday, 3 July 2012
EURO-work?
The Polish capital with its 1,8 Mio. inhabitants made on me always an impression of a busy, fast growing and lively city, but during the European Football Championship it was even more of almost everything. More "reklama", more people (especially more tourists who tried to test the policemen whether they do speak English or not), more closed roads and also more workers on the streets.
It was obvious that through EURO 2012 a lot of new jobs were created... people working as gardeners, cleaners, policemen, distributors of leaflets, for security-purposes, to put make-up on people in the colours of the countries and, last but not least, the
construction workers, who built the highways and, for example, the Warsaw National Stadium.
But who are these people? How were their work conditions? And will they have to face unemployment after the EURO 2012? Of course it is a broad topic, but maybe there are some points to learn about this.
It was obvious that through EURO 2012 a lot of new jobs were created... people working as gardeners, cleaners, policemen, distributors of leaflets, for security-purposes, to put make-up on people in the colours of the countries and, last but not least, the
construction workers, who built the highways and, for example, the Warsaw National Stadium.But who are these people? How were their work conditions? And will they have to face unemployment after the EURO 2012? Of course it is a broad topic, but maybe there are some points to learn about this.
Friday, 29 June 2012
An (un)usual night in strefa kibica
Strefa kibica, the fan zone in the heart of Warsaw. It is the day of the second semi-final, the match between Italy and Germany which is played just two kilometres from the zone, in the brand-new stadion narodowy (national stadium) on the other side of the river Vistula. We have the chance to talk to Łukasz Cudny, co-ordinator of the many young volunteers working in the strefa kibica. He gives an insight into the organisation of the zone and its tough regulations, most of which are imposed by UEFA in order to serve the interests of its sponsors.
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| Łukasz Cudny is interviewed by our participant, Jowita Omiecińska, and filmed by Adam Symonowicz |
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